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If you’re looking for a unique and futuristic driving experience, you might want to check out Moke America’s electric vehicle. With its retro-inspired design and eco-friendly features, the Moke is a fun and sustainable way to explore the city streets or the great outdoors.
First introduced in the 1960s as a military vehicle, the Moke became popular in beach towns and resorts, where its open-air design and compact size made it ideal for cruising along the shore. Today, Moke America has updated the classic design with modern technology, including an electric motor that delivers a smooth and quiet ride.
If the Moke looks familiar, it has a long history. It was first developed as a variant of the original Austin Mini, rebodied for use by the military (it was designed to be small and light enough to be dropped out of planes). Its sedanlike ground clearance and lack of off-road ability cut short its military career. However, it found a second calling as a sunny-weather runabout for the yachting set, beachgoers, and swells everywhere living la dolce vita. That’s the kind of appeal that endures, and the original Moke’s life span extended from 1964 into the 1990s, with the vehicle being produced in half a dozen different countries.
At least in the United States, the Moke has been reborn as a battery-powered low-speed vehicle (LSV). (Moke America sells it in overseas markets with a 1.0-liter inline-four.) That LSV classification means it’s subject to different rules in different states, but New York
The idea that history repeats itself usually has negative connotations, but not when it comes to the automotive arena. Case in point is the contemporary version of the classic Moke, first built in the early 1960s by the British Motor Corporation. Initially conceived as a military transport, the quirky car never served in the armed forces but rather found an army of A-list devotees, including Brigitte Bardot and Frank Sinatra, who used the low-speed vehicle to complement their lavish and laid-back lifestyle.
Flash-forward more than five decades and the long-retired ride has been reborn due to Todd Rome—the transportation titan who founded Blue Star jets—and his company Moke America. We spoke with Rome about his new Moke and why it’s perfect for the latest generation of both the jet set and the general public.
What was your path to forming Moke America?
I invented a company 20 years ago to make flying private more affordable, and it was a huge success. Although I eventually sold the company to a competitor, I’m still involved to this day. So transportation was my background and I’ve been a car lover my entire life. I’ve had really wild and unique [...]